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Event Details
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Internet
Marketing Of Books and Ebooks
Heritage Auckland Hotel
Auckland, 2 December 2009
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Time
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Topic
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08:30 AM
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Registration opens
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09:00 AM
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Welcome and Introduction
Martin Taylor, Director, Digital Publishing Forum
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09:10 AM
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International Keynote: How the internet is changing book
marketing
From the perspective of the Canadian market – a market that
shares much in common with our own – Random House Canada's
Heather Sanderson takes a look at current practice and trends in
digital marketing, some of the cutting edge things she's doing
with both individual books and community building initiatives. As
a hands-on practitioner as well as well seasoned trend-watcher,
Heather is uniquely placed to discuss how the internet is changing
book and ebook marketing.
Heather Sanderson, Manager, Digital Sales and Business
Development, Random House of Canada
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09:50 AM
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Case Study: Building a global online publishing business
from New Zealand
Author, publisher and marketing expert Sean D'Souza has used
the internet and internet marketing to build a global customer
base for his online publishing business. In this session, Sean
lays out, not just the marketing, but the innovative business
model that's behind a New Zealand-based global publishing success.
Sean D'Souza, marketing expert and author of The
Brain Audit.
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10:30 AM
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Morning Tea
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11:00 AM
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How to: Social networking and online community-building
Facebook, Twitter, Ning. Online social networks are seeing huge
growth and smart book marketers are joining their readers online
and building communities. Random House Canada's Heather Sanderson
is a hands-on practitioner with plenty of experience of what works
and what's hype. In this session, Heather explains how these
social media work in book marketing, gives do's and don'ts for
their successful use, and lifts the hood on some real-life case
studies.
Heather Sanderson, Manager, Digital Sales and Business
Development, Random House of Canada
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11:45 AM
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How to: Email list-building strategies: Why great lists can
(still) be your best marketing asset
In case you thought that email was old hat, marketing pro Sean
D'Souza will show you how to build powerful lists and use them for
maximum marketing impact. There's plenty of life in email
marketing. Find out how to get the most from it.
Sean D'Souza,
marketing expert and author of The
Brain Audit.
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12:30 PM
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Lunch
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01:30 PM
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Websites that Work: How Amazon Does It and What You Can
Learn From Them
Taking you on a tour through Amazon's hugely successful
website, Sean D'Souza shows how it works, the nuances, tips and
techniques that make Amazon a star performer, and what you can
learn from it to apply to your own web presence.
Sean D'Souza,
marketing expert and author of The
Brain Audit.
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02:15 PM
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How to: SEO and Web Analytics: Attracting visitors,
measuring success
The internet is the most trackable and measurable medium ever
and smart marketers know how to us this to profitable effect. This
session looks at the principles of Search Engine Optimisation
(SEO) to attract website visitors, and the tools and techniques
for tracking, measuring and tuning website and email
effectiveness.
Martin Taylor, Director, Digital Strategies, and Michael Carney, Strategic Planning Director, The Media Counsel
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03:00 PM
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Afternoon Tea
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03:30 PM
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Panel: Selling our great (e)Books to New Zealand and the
world
Our panel of experts looks at ways
the industry can work together to make the internet an outstanding
place to discover, sample and buy New Zealand books and ebooks.
The panellists also discuss ideas the industry can adopt to
promote the 1000 Great New Zealand Ebooks.
Moderator: Martin Taylor.
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04:30 PM
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Workshop Ends
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Your Workshop Leaders
Heather Sanderson is the Manager, Digital Sales and Business Development at Random House of Canada, the Canadian division 
of Random House, Inc. Heather has worked on all aspects of digital media including developing and launching publisher websites, web analytics, Google’s book search, effective direct-to-consumer and social media campaigns. She now also focuses on developing the Canadian eBook program for Random House of Canada and McClelland & Stewart and on new and innovative projects to bring books and digital media together. Heather holds a Bachelor of Arts and a Master of Publishing degree and is currently working on a Master of Information degree.
Sean D'Souza is not the average feel-good speaker. He doesn't necessarily tell you what you want to hear. 
Instead he shows you what works time after time in marketing and sales.
Sean has sold thousands of books internationally through digital media and digital promotion using websites, blogs, video, podcasts and other systems of promotion online. He has appeared on radio and TV internationally and regularly speaks to large audiences in the US, Australia and New Zealand. Sean is the marketing columnist for the New Zealand Herald and has a radio column on Easy Mix. He is the author of several books including highly acclaimed marketing text The Brain Audit.
His website at www.psychotactics.com is a veritable treasure trove of information on topics that span branding, customer retention, online and offline strategies.
Where
Heritage Auckland
35 Hobson Street
Auckland
New Zealand
Other Maps:
Hosted By
Digital Strategies
Digital Strategies is a digital publishing and web media consultancy based in Auckland, New Zealand.The company's principal Martin Taylor has more than 20 years experience in print and 15 years in online publishing in New Zealand and the US, most of it in the technology arena. He is one of New Zealand's leading experts in digital publishing and is a regular speaker and commentator on digital developments in publishing.
whether you're a publisher, an author or a bookseller, selling printed books or moving into the realm of digital publications, it's essential you master the techniques of internet marketing.
